Time to Buy Hansen (HANS)?

JPMorgan downgrades Hansen Natural Corp. (NASDAQ:HANS) today yet shares are off to the races, up 8%.  After all, Hansen missed the Street's estimate for Q2 revenue by only one penny, could be a..

Hansen is just coming off a 52-Week Low of $21.35. Yesterday evening HANS second quarter profit jumped to 31 percent to $50.2 million on sales of its Monster energy drink. The company posted earnings of 51 cents per share, while analysts expected earnings per share of 52 cents per share.  Not bad.

Speaking of Monster Energy, how about this Ad to brighten up your Friday at work while you pretend you are working:

And not everyone hates Hansen, que the analysts:

Gabelli just upgraded Hansen Natural Corporation (Nasdaq: HANS) to Buy, saying the current valuation is compelling considering the company's leadership position. The firm is placing a PMV (private market value) of $45 on Hansen.

Gabelli highlights the fact that Hansen is debt-free and cash flow positive with minimal capital expenditures required. They also expect the company to keep buying back its own shares.

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Gabelli said a potential strategic acquirer would be willing to pay in excess of their 10x EBITDA multiple assumption, and probably closer to 12x.

Then the Fool.com:

All told, the increase translates to earnings of $0.51 per share on $282 million in net sales -- 31% above the year-ago profit tally on 15% higher sales. As you can already tell from those numbers, the net margin widened from 15.7% to 17.8%.

The hypergrowth era in Hansen's history is behind us, but there's still plenty of untapped market left to pour up. Energy drinks in general are still on the rise even in North America, and Hansen has only just begun to look at serious expansion in Europe, where Red Bull is at its strongest and the other drink giants are still growing.

So if you want to tap into the retail market now, when Wall Street sentiment for that sector is at its lowest, I think you'd do far better buying Hansen stock than more traditional retail plays, such as Wal-Mart (NYSE: WMT), Target (NYSE: TGT), or even the venerable old Starbucks (Nasdaq: SBUX) growth story. Hansen's core product has room to grow even in troubled economic times, and the stock is cheap at a price-to-earnings ratio of just 14 times trailing earnings, with analysts pegging long-term growth of 18%.

That's a massive price-to-value mismatch, dude. How sweet it will be to own Hansen stock once Mr. Market comes to his senses again.

Gitty up Masters, HANS looks good.