Nobody likes Jamba Juice (JMBA)

Jamba, Inc. (NASDAQ:JMBA) shareholders are throwing up everything today after shares hit $1.58.  The 52-week decline is now at -82%, that's right, WaMu bad.  So do you keep drinking the juice even if your stomach can't take it?  Stan can't.

Today's buzz kill came from Wedbush Morgan, they said a slowdown in consumer spending may be affecting the Jamba's sales.

Analyst Brian Moore said in a note to investors the economic difficulties facing consumers — including high gas and food prices and declining home values — are taking a toll on the demand for affordable luxury snacks.

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The lower demand, he said, has begun to hamper the company's same-store sales, or sales at stores open at least a year.

Same-store sales is a key indicator of retailer performance since it measures growth at existing stores rather than newly-opened ones.

In its first quarter, which ended in April, same-store sales at company owned locations fell 4.2 percent.

I don't think you can even buy a Jamba Juice for $1.58, they need to start up a Dollar Menu.  Even that won't help.

Masters you can pray for a bounce but if you want to go long you better factor in how long can Jamba stay in business?

Financials

 (In millions of USD)

Disclaimer: No positions in JMBA.