What to Short in the next week: High Interest Shorts (PCLN, TRLG, MSO)

Sure, the market is up today - but if you think the market is going bull any time soon, it’s time to put down the crack pipe. Next, reduce your long holdings, and finally, it’s time to take the plunge to the Dark Side with a Short Position.

Here are 3 stocks that should continue to fall during the Bear Market:

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Priceline (PCLN) is the most heavily shorted stock, period.  I wrote about them back in June in my article Bulls vs Bears as my favorite stock to short at the time. Since then, the stock has dropped from $125.99 to $93.64 for a 26% gain if you shorted at that time. I still think PCLN could drop to the $75 range or lower.

True Religion (TRLG) has had a great year so far, but the record short interest has to win at some point. TRLG is having a hard time breaking through resistance at $28, and has no where to go but down in my opinion.

Martha Stewart Living (MSO) has had the downgrades roll in, but is still up 32% so far this year. Look for lower share prices in Q4. Do I even need to give a reason for this one? Martha’s time has come and gone.

Some investors feel like shorting stocks is like Annakin Skywalker joining the Dark Side of the force and becoming Darth Vader. If that fits your personality, then check out this great list of 24 reverse ETFs on Seeking Alpha.

UltraShort Basic Materials ProShares (SMN) attempts to track twice the inverse of the daily performance of the Dow Jones U.S. Basic Materials Index.
UltraShort Consumer Goods ProShares (SZK) attempts to track twice the inverse of the daily performance of the Dow Jones U.S. Consumer Goods Index.
UltraShort Consumer Services ProShares (SCC), attempts to track twice the inverse of the daily performance of the Dow Jones U.S. Consumer Services Index.
UltraShort Dow30 ProShares (DXD), attempts to track twice the inverse of the daily performance of the Dow Jones Industrial Average.
UltraShort Financials ProShares (SKF), attempts to track twice the inverse of the daily performance of the Dow Jones U.S. Financials Index.
UltraShort Health Care ProShares (RXD), attempts to track twice the inverse of the daily performance of the Dow Jones U.S. Health Care Index.
UltraShort Industrials ProShares (SIJ), attempts to track twice the inverse of the daily performance of the Dow Jones U.S. Industrials Index.
UltraShort MidCap400 ProShares (MZZ), attempts to track twice the inverse of the daily performance of the S&P MidCap 400 Index.
UltraShort Oil & Gas ProShares (DUG), attempts to track twice the inverse of the daily performance of the Dow Jones U.S. Oil & Gas Index.
UltraShort QQQ ProShares (QID), attempts to track twice the inverse of the daily performance of the NASDAQ 100 Index.
UltraShort Real Estate ProShares (SRS), attempts to track twice the inverse of the daily performance of the Dow Jones U.S. Real Estate Index.
UltraShort Russell MidCap Gr ProShares (SDK), attempts to track twice the inverse of the daily performance of the Russell MidCap Growth Index.
UltraShort Russell MidCap Val ProShares (SJL) attempts to track twice the inverse of the daily performance of the Russell MidCap Value Index.
UltraShort Russell1000 Growth ProShares (SFK), attempts to track twice the inverse of the daily performance of the Russell 1000 Growth Index.
UltraShort Russell1000 Value ProShares (SJF), attempts to track twice the inverse of the daily performance of the Russell 1000 Value Index.
UltraShort Russell2000 Growth ProShares (SKK), attempts to track twice the inverse of the daily performance of the Russell 2000 Growth Index.
UltraShort Russell2000 ProShares (TWM) attempts to track twice the inverse of the daily performance of the Russell 2000 Index.
UltraShort Russell2000 Value ProShares (SJH), attempts to track twice the inverse of the daily performance of the Russell 2000 Value Index.
UltraShort S&P500 ProShares (SDS), attempts to track twice the inverse of the daily performance of the S&P 500 Index.
UltraShort Semiconductor ProShares (SSG), attempts to track twice the inverse of the daily performance of the Dow Jones U.S. Semiconductor Index.
UltraShort SmallCap600 ProShares (SDD), attempts to track twice the inverse of the daily performance of the S&P SmallCap 600 Index.
UltraShort Technology ProShares (REW), attempts to track twice the inverse of the daily performance of the Dow Jones U.S. Technology Index.
UltraShort Utilities ProShares (SDP), attempts to track twice the inverse of the daily performance of the Dow Jones U.S. Utilities Index