Back from the Dead - Jones up 33% since Tuesday

Jones Soda Co. (NASDAQ:JSDA) shares up 33% since Tuesday, how is this possible? JSDA shares continue the run today already up 12%.  Day traders are having a field day with this stock.  Looks like someone found something to hold onto after Seekingalpha.com published Jones Soda Q4 2007 Earnings Call Transcript on Tuesday.

You can't deny a 33% jump in just a few days and not say it's a fluke, or can you?  In this market, where Bear Stearns goes for $2 a share then rally's back to $7, it's anybody's guess. 

But moves like BSC and JSDA are pure gambling at this point, not investing.

Jones just reported a horrible Q4 and their 2008 guidance wasn't impressive, but it proved they aren't going out of business.

Jones reported a loss of $10.2 million, or 39 cents per share, down from a profit of $2.1 million, or 8 cents per share in the prior year on March 11th. Excluding the impact of a valuation allowance the company reported a loss of 18 cents per share.

We've covered this stock many times and always went to bat for the company.  However, this week's trading, is all gambling.  Use caution when playing this stock, it could quickly fall back down. Until we see a real reason to buy JSDA shares, we'll just stick to drinking the soda.

Disclaimer: The author does not have any positions in JSDA.