Playboy becomes Safe for Work

The Smoking Jacket, Playboy's nudity-free, "safe-for-work" website, debuted Tuesday -- a bid by the iconic men's magazine to stay relevant in a cyberworld full of anything-goes competitors.

"Cube dwellers and office drones alike shall rejoice at this fun, sexy, satirical antidote to the drudgery of the work day," Playboy editorial director Jimmy Jellinek said in a written statement.

The site, which "provides guys with smart and sexy distractions throughout the day," according to the statement, is geared toward the blogosphere, with short posts and links to viral content from other sites.

Playboy Enterprises did not have immediate numbers on visits to the site, which went live shortly after midnight. But some pages were loading slowly Tuesday, which spokeswoman Theresa Hennessey said was due to heavy traffic.

"It's been pretty phenomenal so far," Hennessey said.

Through its decades of existence, Playboy magazine has staked out different ground from most of its skin-baring competitors, mixing nude photos with lifestyle features, interviews with celebrities and politicians, and short fiction by well-known authors.

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