$7 Buys you a pillow but not one share of JetBlue (JBLU)

One JetBlue Airways Corporation (NASDAQ:JBLU) share will run you $5.50 or you could buy their pillow/travel-blanket kit for $7.  We know, its a tough decision.

Amid rising fuel costs and decreasing profits, airlines have begun charging extra fees for food, drinks and even to check bags. And now JetBlue is charging for pillows. Yes, that's right: those looking to catch a few hours of sleep on that red-eye flight home will first have to shell out $7 for a pillow and blanket kit from JetBlue, the first American carrier to charge for pillows. The pillow and blanket kit will come in a kit with a $5 coupon to home furnishings retailer Bed Bath & Beyond.  Wow!

A JetBlue spokeswoman declined to predict how much the sale of these kits will bring in, saying that the company only provides revenue details for specific items in its quarterly earnings conference calls.

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The carrier said last month it expects to collect about $40 million from customers buying seats with extra leg room this year. Its $15 fee for a second checked bag is expected to translate into about $20 million in additional revenue. A ticket change fee, which doubled to $100 in the second quarter, is part of a "basket of fee changes" expected to produce about $50 million in extra revenue in 2008.