Sony's New TV and 52-week high (SNE)

Sony Corp. (NYSE:SNE) shares enjoyed hitting a new 52-week high today of $37.33 and to celebrate, how about news that the company will begin selling 3-D TVs in Japan come this summer.

3-D televisions are all the rage, yet another reason to get on the Sony train.

Sony (SNE) shares are starting 2010 right, already its stock is up 28.6% since the first of the year.  Over the past 12 months Sony shares have traded between $17 and today's new high of $37.33.  Today SNE is up 1.4% heading into afternoon trading and its all about the 3-D TV.

TOKYO, March 9 (Reuters) - Sony Corp (6758.T) will launch 3D televisions in June, entering an increasingly crowded market that is betting the revolutionary TV will become the next hot product in the electronics industry.

 The maker of Bravia flat TVs hopes 3D models to make up 10 percent of more than 25 million LCD TVs it aims to sell in the next financial year.

Sony's Chief Executive Howard Stringer holds high hopes of a shift to 3D as it will likely give a boost to many of its business operations, which range from TVs, digital cameras and Blu-ray DVD players to video games.

"Sony is a formidable competitor to Samsung because it is leading the game industry. It will likely be ardent game players who will first buy 3D TVs as an early adopter," said Alex Oh, an analyst at Hanwha Securities in Seoul.

"In that sense, Sony, which is envisioning a comprehensive entertainment company, will take advantage of its game business, contents and movies, compared with Samsung and LG which remain focused on hardwares."

SOURCE: http://www.reuters.com/article/idUSTOE62803C20100309