Shares of Limited Brands, Inc.  (Public, NYSE:LTD) have fallen to levels that haven’t been seen since 2003. At $15 shares, is the stock worth a look?

You may or may not know, Limited Brands owns the Victoria’s Secret Brands, along with Bath & Body works. This isn’t the first time I’ve written about them; Limited Brands needs a checkup at least once a year. 

Double edged sword for General Motors (NYSE:GM) today after they announced cutting their dividend, employees, and production only to gain 6% back in share price.  GM is doing the right thing, but at what price?

It's hard to believe but shares of the once mighty auto maker now trade in the $9 range with 21% of the Float Short:

After Bear Stearns the next player picked to exit the game was Lehman Brothers Holding Inc (NYSE:LEH).  The Street is loving the chatter about LEH going private today sending shares from $12 to just under $14 this morning.  But is their enough steam left at Lehman to justify a "Buy" rating?

Moral of the story, never, ever keep over $100K in any one bank, if you have more than that, split it up amongst a few banks.  Passing on a story from CNNMoney.com that is relevant after today's sucker punch to U.S. Financials.

With so many stocks beat up by the Bear market, you would expect insiders who believe their shares are trading at a discount to buy them outright and show us the way.  Pier 1 Imports, Inc. (NYSE:PIR) has been doing just that, the amount of insider activity is either a case of blind faith or true vision.

This Thursday, 07/17/08, Yum! Brands, Inc.  (Public, NYSE:YUM) will host its Q2 Earnings Call.

Yum! Brands, which owns, operates, licenses and franchises the KFC, Pizza Hut, Taco Bell, LJS and A&W brands on an international level, has fallen -12% since May first.

What a horrible Friday it is for those of us who have money invested in the market.  The Masters got the cure, we've laid down some ideas of what do with your money this week and when all else fails.  Shotgun a Beer.  Let's review some stock picks this week like Yamana Gold (AUY) and Cleveland-Cliffs (CLF) as well as other investing ideas.

Enough about Freddie and Fannie, there is one positive in the market today, General Electric (NYSE:GE) pleased the Street with Q2 and their outlook.  Boring stock?  By all means, but boring at $27 a share is better than losing everything and feeling like this dude.

The only thing next for Starbucks Corporation (NASDAQ:SBUX) to do is to offer discounts and coupons for buying their company shares. The one week decline of SBUX shares is now at -9% and today they are trading below $14?  So buy two lattes and a cookie, or one share of Starbucks?

If only T. Boone Pickens could run the country for a year. We import 70 percent of this country's oil. This country can be brought to our knees if the oil was cut off. Pickens has a plan, and he wants the world to know.  Good stuff fellow Masters.

1st - Pickens Website: http://www.pickensplan.com/